Toronto, ON · Growth, CX & Coffee

Sales lead by day.
Cortados by hand.
Runways on weekends.

I lead sales performance across North America at one of the top e-commerce coffee equipment businesses. This year alone, I've personally closed $1.2M of my team's sales. Before that, I scaled brands on Google Ads, and before that, sold IT solutions across the U.S. and Canada. Somewhere in between: 1,000+ five-star reviews, and a habit of walking runways for fun.

See the Numbers Get in Touch

About Me

More than the numbers

“

Sales fanatic. Married to the game. Somewhere in between quota and quiet nights, I became a new dad — and, unsurprisingly, a coffee connoisseur too.

I left the city I was born and raised in to build something worth it in one I'm still learning to call home — chasing a safe space to think out loud, chase ideas, and actually breathe the air.

Honesty runs the show for me. I'd rather under-promise than commit to something I can't deliver. Call me an ambivert — but give me five minutes, and I'll find something worth talking about.

— Taha, in his own words

$Taha Subhan on the runway at a fashion show$

Track Record

Success stories

Jun 2024 – Present

Sales Operations Lead

The Kitchen Barista · Operations · Toronto, Canada

Lead the sales team in performance — personally responsible for $1.2M (66%) of year-to-date team sales across 460 orders, more than 4.6× the next-highest rep.
Oversee order fulfillment and delivery to keep a growing customer base satisfied.
Own inventory accuracy across 1,300+ products, coordinating replenishment.
Recover abandoned carts through personalized follow-ups, lifting sales 20%.
Run Gorgias for support and Klaviyo for automated email/SMS lifecycle marketing.

Jan 2023 – Jun 2024

Google Ad Campaign Strategist

Teleperformance Canada · IT Department · Toronto, Canada

Owned revenue optimization strategy, using data-driven insight to find growth.
Built outbound pipeline with LinkedIn Sales Navigator and targeted cold outreach.
Cut churn 7.8% through Connect Sales retention plays.
Owned campaign performance across every advertising channel on Google Ads.

Mar 2021 – Jan 2023

Customer Success Executive

Zillion Technologies · IT Department · Virginia, USA

Managed multiple concurrent client projects to on-time, high-quality delivery.
Built custom templates and code snippets that drove new-feature adoption.
Supported Managed Service Provider implementation across client business units.
Coached hiring teams on DEI, working across iCIMS, Bullhorn, Ceipal and JobDiva.

Sales Performance

Numbers, not just customer service

$1,213,285personal sales, YTD 2026

66%of the team's $1.83M total

#1of 12 team members

460orders closed personally

Team sales leaderboard

Top 5 team members by total sales, Jan 1 – Aug 31, 2026.

View as table

Staff member	Total sales	Orders
Taha Subhan	$1,213,285	460
Teammate A	🔒 Masked	189
Teammate B	🔒 Masked	215
Teammate C	🔒 Masked	72
Teammate D	🔒 Masked	23

Monthly personal sales, 2026

My total sales by month, January to August 2026.

View as table

Month	Total sales
January	$152,533
February	$103,217
March	$127,898
April	$161,093
May	$144,520
June	$121,135
July	$180,458
August	$222,432

Toolkit

Skills, credentials & classrooms

Skills & Expertise

Google Analytics Google Ads Campaign Management Adobe Photoshop Customer Relationship Management Strategic Account Planning Written & Verbal Communication Microsoft Office

Certifications

Google Analytics Individual Qualification
Google Ads Search Certification
Social Selling with LinkedIn

Education

Master's in Media Foundation

Humber College

2021–2022
Master's in Marketing Management

Fanshawe College

2020–2021
Bachelor's in Business Administration

Amity International Business School

2017–2020

Off the Clock

Backstage & on the runway

Humber Fashion Week

Walked as a model, 2023 & 2024

Riwayat Fashion Show

Front-row coordinator — guest list & runway ops

Fashion.To

Walked the runway at Parkdale Hall, 2023

FAT Toronto

Volunteer model, 2023

🇨🇦 🇺🇸 🇮🇳 🇸🇦

Roots across four countries, currently based in Toronto.

☕ 📸 🐶

Fuelled by coffee, always with a camera, dog-approved.

Sales lead by day.Cortados by hand.Runways on weekends.